Have you been thinking about your website lately? You have had it for a while now, and it has always gotten you by, but when was the last time you gave it a good thorough evaluation? If it is time for you to rethink your web presence, here are some major points you should consider.
This article is written for you with the goal of helping you to determine whether or not you are a good candidate for a redesign or realignment. Republishing a new and technologically sound website is a bold statement and is an exciting way to redefine your company.
Basic Q&A for Candidacy
Obviously everyone has a different story to tell but the basics of business are still the same… here are just a few key points to consider when determining if you need to rework your website:
- Has your company grown or changed directions?
- Have you re branded your company with updated visuals?
- Do you feel that your website appears outdated?
- Do you have incomplete or old information published?
- Are there currently problems on your site that you need to fix?
How well does your site rank in the search engines?
If your website is more than a year old and your purpose online is to sell a product or service you should be ranking decent in a search for your company or product. If you are not coming up at all, there are more than likely “outdated technology” reliances in place such as overuse of images, or improper use of tables.
Update for a clear call to action!
Make sure your website is logical and user-friendly – if you are not converting sales or inquiries from your visitors, you may need to rethink your web approach. Websites, no matter their purpose should be user friendly at the same time as being search engine friendly.
Lets talk Aesthetics
There are design principles. Not that everyone follows them… one of the biggest problems on the Internet is just about anyone can publish a web site, but not everyone can “design a good website”. If your site is one of those populated with advertisements, animations and other poor design features that may make you appear unprofessional, then a redesign is a good answer for you.
If you have had your website for a while, and have not re-worked it in that time, there may be technical reasons for you to have the site redesigned. Since Internet standards are an ever changing subject, and so much HTML has been depreciated in the past few years it is probably a good time for out with the old – in with the new.
With all that in mind, take some time to review your site. Is it a good experience for you? Ask your friends and colleagues to visit and give you a critique. Tell them to be honest, and clear on their thoughts – you may be surprised at the results.