A Zenful Intengration of Creativity and Protocol

Call Us Now - Phone (423) 301-9905

Lori Leach
4240 NW 120th Lane
Sunrise, FL 33323-2619


To provide clients with outstanding graphic and web design that will brand corporate identity serving marketing needs and compel consumers while upholding the principles established by traditional artists over the ages.


2/1997 - Present - Graphic and Web Designer, DBA Zenful Creations
I am responsible for creating and maintaining the dynamic look for all of the sites listed in my portfolio. I work to develop and maintain a consistent HTML design that gives my sites unique and easy to navigate looks. Further responsibilities include search engine optimization working with doorways, and IP delivery methods achieving top search engine placement for competitive keywords for several of my promotion-only clients.

6/2000 - 2/2001 Creative Director/Systems Administrator, Dermdex.com & Skinstore.com
Directed IT and Creative department; worked with ASP, HTML and graphics to design a web site used by dermatologists worldwide to gain access to products that are sold in their practices.

9/1999 - 1/2000 Webmaster/Reservations Manager, South Beach Group
In this dual-role position, I served as the manager of reservations for a group of 7 hotels located on Collins Ave. in Miami Beach. I was also responsible for the creation and maintenance of 7 web presences, one for each hotel in the group. I handled all aspects of internet marketing for both reservations department and the hotel web sites.

7/1998 - 3/1999 Webmaster/Executive Assistant, C4 - Cyber Networks
As the assistant to the President of this Search Engine Company, I was responsible for all planning of meetings, appointment settings, organizing correspondance for IPO, bookkeeping and general office management. I was also responsible for updating, troubleshooting and answering questions for the users of the search database.

2/1998 - 2/2002, Webmaster/Office Manager, System Data Resource, Inc.
I handled all office duties in for this family owned software development company, including answering phones, assembling reports, all filing and faxing and typed all correspondence in various MS Office environments. I created, maintained and promoted the site to assist in selling the products and services offered by the company.




Land Celluar Corporation
Recreation of current website to allow for more corporate look and feel. Content Development and design were included for this manufacturer of telemetry modems.

Elona Sanders Ministries
Probono website development project for ESM and New Life Church to better relay their message to the people.

Motorcycle Vacations of Florida
South Florida based motorcycle touring company required a "Hiltonesqe" presentation to appeal to high-class riders.

Blue Ink Writing
Corprate Identity including Logo and Website for professional ghostwriter.

System Data Resource
Redesign of old look located at http://www.sdry2k.com/. Updated content to include new services; new design to bring the company to a more current corporate interface better used to represent them as a competitor in the PDA market.

Chrisolas Marketing Inc.
Single standalone product pages for use on eBay and Yahoo! Auctions. Also create mini sites for some of the products.

Exposed Skincare
Redesign of old look to better encompass the existing corporate identity and product line. This site was never published online and I assume that the company is no longer in business.You can see the design done for them here on my site.

ADJ Software
Auction template and three banners. You can view the work for this client here on my site. Website redesign project to begin at a later date when backend programming is complete.

Imagination of Giomanach -
Pro-Bono site for high school student soon to graduate and jump into the web development market. Made this to help get him off to a good start.

BowersCapital.com -
Format site created in MS FrontPage. Cleaned all FP code, added images to all pages, formatted all text and created stylesheet. Pro-Bono job.

SellForOne.com -
Create simple 5 page HTML web site for real estate entity which would be a portal for potential home sellers across the country. Client desired clean LKF with basic functionality.

EffectusMedia.com -
Full site development and Logo design for target marketing entity with 5 standalone sites, Also created for this company is a tri-fold brochure, PDF for media kit, and HTML newsletter for email. This company is no longer in business, so the site is not online. You can see the design done for them here on my site.

SeaSpecialties.com -
Full redesign of site located at same url. Focus is to incorporate mother company, and several sister companies into one expansive site as a homebase for current clients.

American HVAC-R Services
Created corporate look for a small company. Branded with current business materials to round out expanding business.

Created simple design that incorporated the logo used on all business materials. Client never remitted final content, so there are still empty pages.

Project included a simple, easy to navigate design. New look takes place of original creation by the client where FrontPage was used for the same url.

Club Getaway - (all work done for this client can be located here on my site)
For a year and a half, I was the Webmaster for company. Included in the service that was provided was the creation of marketing pages, HTML newsletters, and co-branded banner creation for companies such as Match.com and Excite.com. I also handled the search engine optimization.

Baylogic Internet Marketing - Business Internet Systems LLC
(all work done for this client can be located here on my site)
Content management of more then 40 client sites. A & N Electric CoOp, Choptank Electric, Easton Utilities, Northern Neck Electric CoOp, SMECO and United Methodist Family Services were some of the sites that I worked with on a regular basis.

Proweb Plus -
Content management of over 15 client sites, including Chesapeake Bay Properties, Nash & Crouch Realty, St. Micheals Business Association, and Town of Denton just to name a few.

FloridaHotels.com - AllLuxuryHotels.com
These dynamically driven sites, both owned by HRN, were created to act as keyword specific hotel reservation sites to direct users to the main site.

Other credits include work for: 00Mom.com, ApelTravel.com, Chrisolas Marketing Inc., Gateway Players Theater, IslandESource, JamesJudson.com, Lori's Ultimate Contest Links, Massage on the Move, News411.com, NikolasKai.com, ParentingBoards.com, PoolPlan.com, TComACServices.com, TylerNicole.com, Webstreets


Credits include work for: 00Mom.com, All Luxury Hotels, Apel International Travel, Art Deco Hotels, BD Properties, Blue Ink Writing, Chesterfield Hotel, Effectus Media, Greater Easley Chamber of Commerce, MTZ-RIPO Minsk, NowRX.com, Safari Bar & Lounge, White Spa Miami, Whitelaw Hotel



Singles-Cruise.com - ClubGetawayCruises.com
Stand alone sites used for the purpose or promoting the home site, Club Getaway.com. Created keyword specific pages for submission to search databases.

Hotel Reservation Network - NASDAQ=ROOM
Along with the sites that were created was the creation of multiple keyword specific doorway pages for promotion and hand submissions to the major search entities.

This job included the creation of multiple doorway pages for promotion of individual states and countries and submission of those same pages to the search databases.

Nouvie Comforts
Rewrote HTML to be more search engine friendly. Promotion to the major engines, and reciprocol linking. Some page creation and updating as well.


  • Cobb County Adult Education Center (GED) - Marietta, GA - September 1993



Web Site Management: determining site purpose and goals; developing overall site structure, visual identity and user interface / navigational techniques; identifying potential site sponsors and / or strategic partners, and contacting them to assess feasibility of partnership; developing marketing strategies (both online and in print mediums), including writing and distributing press releases; identifying potential domain names and arranging InterNic registration; Web hosting / server setup; site administration and server log analysis.

Project Management: from concept through completion, including writing project plans, defining tasks and durations, assigning resources and costs, and monitoring/analyzing progress.

Able to coordinate multiple tasks and collaborative projects.


Web Design: expertise in Web design, including in-depth knowledge of HTML 2, 3 and 4; browser limitations; use of META tags to achive ranking; image manipulation; and GIF / JavaScript animation.

Search Engine Optimization: knowledged in the algorithms, cloaking, doorway pages, keyword and content optimization

Programming Languages: working knowledge of - HTML, DHTML, XML, CGI (PERL 5), JavaScript, UNIX; minimal PHP/SQL and RHTML

Server Administration: expertise in server administration on both UNIX and NT systems, including log analysis, password administration (using .htaccess), account setup, Intranet setup and managment.

Technical Writing: I have expertise in writing instructional manuals and help files. I have the ability to communicate clearly, concisely and in layman's terms.

Majordomo Mailing Lists: expertise in Majordomo list configuration, administration, and moderation.


Proficiencies include, but are not limited to the following applications:

Imaging: Adobe Photoshop 7 and Illustrator 9; Macromedia Fireworks; Uulead PhotoImpact, ACDsee, Compupic, GIMP, IfranView, Picture It, PhotoDeluxe and Paint Shop Pro.

HTML EDITORS: Macromedia Dreamweaver, Coffee Cup, Arachnophilia, MS Frontpage, HTMLEd Pro, Yahoo/Geocities.

Operating systems: UNIX, Windows NT, Windows 95/98, Windows 3.X, DOS

Hardware: Capable of NT server administration, Network Installation, General PC Maintenance i.e. installing RAM, graphics cards, etc.


  • Winter 2003 NCSA HTML 4.0 Certified
  • Fall 2002 Brainbench HTML 3.2 Certified



  • Good News Webmasters Association
  • Design Outpost Design Team Member
  • HTML Writers Guild
  • International Webmasters Association


  • John Trujillo; RedBone Media President - CEO
    Phone Number: 310-378-3832
    Email Address: john@redbonemedia.com
    Reference Type: Professional

  • Colleen Koskinen; President - Joy Creations
    Phone Number: (954) 497-9447
    Email Address: koskinen@bellsouth.net
    Reference Type: Professional

  • Shannon McAlister; Freelance Artist
    Phone Number: (954) 857-5535
    Email Address: shmcalister@hotmail.com
    Reference Type: Personal

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