Call Us Now - Phone (423) 301-9905
Lori Leach
4240 NW 120th Lane
Sunrise, FL 33323-2619
954-263-6456
lorileach@zenfulcreations.com
OBJECTIVE
To provide clients with outstanding graphic and web design that will brand corporate identity serving marketing needs and compel consumers while upholding the principles established by traditional artists over the ages.
WORK HISTORY
2/1997 - Present - Graphic and Web Designer, DBA
Zenful Creations
I am responsible for creating and maintaining the dynamic look for all
of the sites listed in my portfolio.
I work to develop and maintain a consistent HTML design that gives
my sites unique and easy to navigate looks. Further responsibilities include
search engine optimization working with doorways, and IP delivery methods
achieving top search engine placement for competitive keywords for several
of my promotion-only clients.
6/2000 - 2/2001 Creative Director/Systems Administrator,
Dermdex.com
& Skinstore.com
Directed IT and Creative department; worked with ASP, HTML and graphics
to design a web site used by dermatologists worldwide to gain access to
products that are sold in their practices.
9/1999 - 1/2000 Webmaster/Reservations Manager,
South Beach
Group
In this dual-role position, I served as the manager of reservations for
a group of 7 hotels located on Collins Ave. in Miami Beach. I was also
responsible for the creation and maintenance of 7 web presences, one for
each hotel in the group. I handled all aspects of internet marketing for
both reservations department and the hotel web sites.
7/1998 - 3/1999 Webmaster/Executive Assistant, C4
- Cyber Networks
As the assistant to the President of this Search Engine Company, I was
responsible for all planning of meetings, appointment settings, organizing
correspondance for IPO, bookkeeping and general office management. I was
also responsible for updating, troubleshooting and answering questions
for the users of the search database.
2/1998 - 2/2002, Webmaster/Office Manager, System
Data Resource, Inc.
I handled all office duties in for this family owned software development
company, including answering phones, assembling reports, all filing and
faxing and typed all correspondence in various MS Office environments.
I created, maintained and promoted the site to assist in selling the products
and services offered by the company.
RECENT FREELANCE WORK
WEB DESIGN & DEVELOPMENT
Land
Celluar Corporation
Recreation of current website to allow for more corporate look and
feel. Content Development and design were included for this manufacturer
of telemetry modems.
Elona
Sanders Ministries
Probono website development project for ESM and New Life Church to
better relay their message to the people.
Motorcycle
Vacations of Florida
South Florida based motorcycle touring company required a "Hiltonesqe"
presentation to appeal to high-class riders.
Blue
Ink Writing
Corprate Identity including Logo and Website for professional ghostwriter.
System
Data Resource
Redesign of old look located at http://www.sdry2k.com/.
Updated content to include new services; new design to bring the company
to a more current corporate interface better used to represent them as
a competitor in the PDA market.
Chrisolas
Marketing Inc.
Single standalone product pages for use on eBay and Yahoo! Auctions.
Also create mini sites for some of the products.
Exposed
Skincare
Redesign of old look to better encompass the existing corporate identity
and product line. This site was never published online and I assume that
the company is no longer in business.You can see the design done for them
here on my site.
ADJ Software
Auction template and three banners. You can view the work for this
client here on my site.
Website redesign project to begin at a later date when backend programming
is complete.
Imagination
of Giomanach -
Pro-Bono site for high school student soon to graduate and jump into the
web development market. Made this to help get him off to a good start.
BowersCapital.com
-
Format site created in MS FrontPage. Cleaned all FP code, added images
to all pages, formatted all text and created stylesheet. Pro-Bono job.
SellForOne.com
-
Create simple 5 page HTML web site for real estate entity which would
be a portal for potential home sellers across the country. Client desired
clean LKF with basic functionality.
EffectusMedia.com
-
Full site development and Logo design for target marketing entity with
5 standalone sites, Also created for this company is a tri-fold brochure,
PDF for media kit, and HTML newsletter for email. This company is no longer
in business, so the site is not online. You can see the design done for
them here on my site.
SeaSpecialties.com
-
Full redesign of site located at same url. Focus is to incorporate mother
company, and several sister companies into one expansive site as a homebase
for current clients.
American
HVAC-R Services
Created corporate look for a small company. Branded with current business
materials to round out expanding business.
TeamThomason.com
Created simple design that incorporated the logo used on all business
materials. Client never remitted final content, so there are still empty
pages.
Wetpleasuresfla.com
Project included a simple, easy to navigate design. New look takes
place of original creation by the client where FrontPage was used for
the same url.
Club
Getaway - (all work done for this client can be located here
on my site)
For a year and a half, I was the Webmaster for company. Included in the
service that was provided was the creation of marketing pages, HTML newsletters,
and co-branded banner creation for companies such as Match.com and Excite.com.
I also handled the search engine optimization.
Baylogic Internet Marketing - Business
Internet Systems LLC
(all work done for this client can be located here
on my site)
Content management of more then 40 client sites. A & N Electric CoOp,
Choptank Electric, Easton Utilities, Northern Neck Electric CoOp, SMECO
and United Methodist Family Services were some of the sites that I worked
with on a regular basis.
Proweb
Plus -
Content management of over 15 client sites, including Chesapeake
Bay Properties, Nash
& Crouch Realty, St.
Micheals Business Association, and Town
of Denton just to name a few.
FloridaHotels.com
- AllLuxuryHotels.com
These dynamically driven sites, both owned by HRN,
were created to act as keyword specific hotel reservation sites to direct
users to the main site.
Other credits include work for: 00Mom.com, ApelTravel.com, Chrisolas Marketing Inc., Gateway Players Theater, IslandESource, JamesJudson.com, Lori's Ultimate Contest Links, Massage on the Move, News411.com, NikolasKai.com, ParentingBoards.com, PoolPlan.com, TComACServices.com, TylerNicole.com, Webstreets
LOGO DESIGN
Credits include work for: 00Mom.com, All Luxury Hotels, Apel International Travel, Art Deco Hotels, BD Properties, Blue Ink Writing, Chesterfield Hotel, Effectus Media, Greater Easley Chamber of Commerce, MTZ-RIPO Minsk, NowRX.com, Safari Bar & Lounge, White Spa Miami, Whitelaw Hotel
WEB SITE PROMOTION & SEARCH ENGINE OPTIMIZATION
Singles-Cruise.com
- ClubGetawayCruises.com
Stand alone sites used for the purpose or promoting the home site,
Club Getaway.com. Created keyword specific pages for submission to search
databases.
Hotel
Reservation Network - NASDAQ=ROOM
Along with the sites that were created was the creation of multiple
keyword specific doorway pages for promotion and hand submissions to the
major search entities.
HotelsTravel.com
This job included the creation of multiple doorway pages for promotion
of individual states and countries and submission of those same pages
to the search databases.
Nouvie
Comforts
Rewrote HTML to be more search engine friendly. Promotion to the major
engines, and reciprocol linking. Some page creation and updating as well.
EDUCATION
- Cobb County Adult Education Center (GED) - Marietta, GA - September 1993
SKILLS
MANAGEMENT SKILLS
Web Site Management: determining site purpose and goals; developing overall site structure, visual identity and user interface / navigational techniques; identifying potential site sponsors and / or strategic partners, and contacting them to assess feasibility of partnership; developing marketing strategies (both online and in print mediums), including writing and distributing press releases; identifying potential domain names and arranging InterNic registration; Web hosting / server setup; site administration and server log analysis.
Project Management: from concept through
completion, including writing project plans, defining tasks and durations,
assigning resources and costs, and monitoring/analyzing progress.
Able to coordinate multiple tasks and collaborative projects.
TECHNICAL SKILLS
Web Design: expertise in Web design, including in-depth knowledge of HTML 2, 3 and 4; browser limitations; use of META tags to achive ranking; image manipulation; and GIF / JavaScript animation.
Search Engine Optimization: knowledged in the algorithms, cloaking, doorway pages, keyword and content optimization
Programming Languages: working knowledge of - HTML, DHTML, XML, CGI (PERL 5), JavaScript, UNIX; minimal PHP/SQL and RHTML
Server Administration: expertise in server administration on both UNIX and NT systems, including log analysis, password administration (using .htaccess), account setup, Intranet setup and managment.
Technical Writing: I have expertise in writing instructional manuals and help files. I have the ability to communicate clearly, concisely and in layman's terms.
Majordomo Mailing Lists: expertise in Majordomo list configuration, administration, and moderation.
COMPUTER SKILLS
Proficiencies include, but are not limited to the following applications:
Imaging: Adobe Photoshop 7 and Illustrator 9; Macromedia Fireworks; Uulead PhotoImpact, ACDsee, Compupic, GIMP, IfranView, Picture It, PhotoDeluxe and Paint Shop Pro.
HTML EDITORS: Macromedia Dreamweaver, Coffee Cup, Arachnophilia, MS Frontpage, HTMLEd Pro, Yahoo/Geocities.
Operating systems: UNIX, Windows NT, Windows 95/98, Windows 3.X, DOS
Hardware: Capable of NT server administration, Network Installation, General PC Maintenance i.e. installing RAM, graphics cards, etc.
LICENSES & CERTIFICATES
- Winter 2003 NCSA HTML 4.0 Certified
- Fall 2002 Brainbench HTML 3.2 Certified
MEMBERSHIPS
- Good News Webmasters Association
- Design Outpost Design Team Member
- HTML Writers Guild
- International Webmasters Association
REFERENCES
- John Trujillo; RedBone Media President - CEO
Phone Number: 310-378-3832
Email Address: john@redbonemedia.com
Reference Type: Professional
- Colleen Koskinen; President - Joy
Creations
Phone Number: (954) 497-9447
Email Address: koskinen@bellsouth.net
Reference Type: Professional
- Shannon McAlister; Freelance Artist
Phone Number: (954) 857-5535
Email Address: shmcalister@hotmail.com
Reference Type: Personal