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Store Name:
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1.
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Store-Building Software
___ Open Market ShopSite Manager (smaller
stores 5 to 500 products)
___ Open Market ShopSite Pro (medium stores 100 to 2,000+
products)
___ Larger Database-Driven Stores (larger catalog stores
1,000 to 100,000 products)
___ Other
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2.
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Type of Sale
___Retail (sale to end user)
___Wholesale, business-to-business (to resellers or
manufacturers)
___ Desire to do both
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3.
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Products
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Type of Products:
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How many
products (separate SKU numbers) do you plan for your
store? _____.
Do these SKU numbers represent different
colors or sizes for the same product? Yes___
No___
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Options (color, size, etc. in a drop-down menu).
This number of products ______ has
an average of ___ options each.
Did you count each of the options as a different product
above?
___Yes ___No
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4.
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Product Photos
A substantial part of the cost
of developing a store is in preparing the product photos.
But, of course, they are often what motivate people
to purchase.
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Number of product photos ________
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Format: ___Prints ___Transparencies
___Digitized (scanned)
___Web Ready (digitized, sized, optional border, JPEG
or GIF format)
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5.
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Product Information Format
Typical product information
needed (depending upon the complexity of your site):
SKU, Product Name, Product Description, Weight, Price,
Picture File Name, Category, Subcategory, Related product
SKUs for cross-selling, color/size option of SKU, other
descriptive fields (such as ISBN for books), etc. These
will usually be fields in a spreadsheet or database.
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Database Format
__Not currently in database or spreadsheet
__Excel __FileMaker Pro __Access __Foxpro __Sybase __Oracle
__Other_________________
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6.
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Categories of Products
The larger the store, the more
categories you'll need. Site menus and search engines
use these categories to group products so shoppers can
find them quickly. We'll need a list of these from you.
You'll also need to put the category and subcategory(ies)
in fields in your database.
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Number of Main Categories or "Departments" ______
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Total number of Subcategories in all "departments
_____ |
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7.
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Sketch Your Preferred Product
Page Layout(s)
on the other side of this form. Show
preferred placement of: (1) product photo, (2) product
name, (3) product SKU, (4) product description, (5)
price, and (6) order button.
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8.
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Shipping
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Shipping Options Offered
___Ground ___2nd Day ___Overnight
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Carrier:
___UPS ___FedEx ___Airborne ___Postal
Service __Other
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Shipping Calculation Method
___Disable shipping calculation
___Link to UPS or other shipper shipping cost calculator
(not available with ShopSite)
___Flat Rate for all items (e.g., up to three books
for $8)
___Price Threshold (e.g., $8 for orders between $25
and $50)
___Weight Threshold (e.g., $8 for orders weighing between
10 and 12 pounds
___Shipping Price specified for Each Item (useful for
items with special packing or crating)
___Other
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Shipping Areas or Zones (6
included at no extra charge). Many merchants
start with UPS zones and then average them so there
are 3 or 4 zones for the continental US or other major
market area. In the US, you will probably also have
zones for Canada, and Alaska/Hawaii. For international
customers state: "We will calculate the exact shipping
amount and charge it to your card prior to shipping."
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9.
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Sales Tax
(one state table at no extra charge)
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States or Counties where collection is required
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Percent Sales Tax
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TaxWare
Plugin to calculate exact tax in many
states where you are required to collect tax (not available
with ShopSite) |
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10.
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Payment Transaction
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Payment Methods Allowed
___Visa ___MasterCard ___American
Express ___Discover___
COD ___Purchase Order ___Reseller Account No. ___
Other:___________________________________
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Credit Card Authorization
___Real-time on-line credit card
authorization (recommended if you're setting up a Web
business from scratch)
___Desktop credit card processing after order is received
(begin here if you have an existing Merchant Credit
Card Account)
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11.
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Secure Order Reception
Store software e-mails
you when an order arrives, but it won't e-mail sensitive
credit card information. You'll need to get that in
a secure manner.
___View completed order in Web browser and print
out orders on printer (for low volume stores)
___Download order file
for transfer to accounting system (for higher volume
stores. ShopSite offers a tab-delimited file. You'll
need to have a programmer write a macro to import into
your order fulfillment software.)
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12.
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Accounting and Inventory
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Accounting Program Used
___QuickBooks ___Peachtree ___Mail
Order Manager ___Other
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Do you want to integrate Web orders
with accounting program? (special programming
probably required) ___Yes ___Maybe Later ___No
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Do you want to integrate Web orders with an inventory
program? ___Yes ___No (We don't handle this,
but can refer you to a programmer.) |
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13.
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Special Order Form Instructions
___Gift wrapping
___Gift card inscription
___Shipping instructions
___Other
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14.
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Names of "Regular" Pages.
Product pages are usually designed
on the basis of templates. "Regular" pages must be hand-designed
using HTML, with custom photo insertion, etc. As such,
they are more expensive. Typical "regular" pages are
your "home" page, FAQ, about the company, articles,
newsletters, and (sometimes) ordering instructions.
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___Welcome/Menu
___About the Company
___FAQ
___Newsletter
___Other:
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15.
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Response Forms (besides the order
form)
You may have a form where shoppers
can ask questions, subscribe to a newsletter, get customer
support, etc. We do not include your ordering system
here. You may not need a structured feedback form; an
e-mail response link may be all that is necessary.
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Number of response forms (up to 20 fields each)
_____
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Purpose of response form(s):
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16.
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Web Hosting
Due to the complexity
of installing and hosting store-building software and
relational databases, it is important that you accept
our recommendations for Web hosting services. We charge
for the additional time expended installing and configuring
stores on Web hosting services other than those we recommend.
On the other hand, we have shopped for the best cost/performance/reliability
in Web hosting services. We do not resell hosting, but
have you arrange your own contract with approved hosting
services.
Web Hosting Service:
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17.
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Digital Certificate of Site Security
SSL Secure Servers use
a Digital Certificate signed by a recognized authority
(currently VeriSign or Thawte) which tells the shopper's
Web browser that the store is what it purports to be.
The configuration of some Web hosting services requires
each store to have its own Digital Certificate (at a
cost of several hundred dollars per year). Others allow
store owners to use the server's digital certificate.
If you need a separate Digital Certificate, for an additional
fee, we will interface with VeriSign and Thawte for
you, saving you a considerable hassle.
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18.
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Globalization
Once your store appears
on the Web you will have a global business. You will
get orders from other countries, since many countries
are not able to purchase these items locally. How will
you make your site more comfortable for international
customers?
___Link to currency exchange calculator (Your credit
card company handles exact exchange rates)
___Provide multiple languages for product names, product
descriptions, order form details (name, address, phone),
shipping instructions
___Provide instructions about international shipping
options
___Provide international shipments with "International
Air Waybill," "Commercial Invoice," or "Shipper's Export
Declaration (SED)" as required. (You may obtain more
information about requirements from your postal office
or courier shipping service.)
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19.
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Other
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This form outlines our company's plans for our
online store.
Signature______________________________________
Date_______________
