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This questionnaire is designed to enhance communications
between Lori Leach DBA Zenful Creations and our clients. After
you've filled in the blanks, please make a photocopy for your
records, and mail a signed copy to me. It provides a written
memorandum of our mutually-agreed plan.
Organization Name: __________________________
1. Purpose
Give the most important purpose a "1",
next most important a "2". Leave those blank which
do not interest you at all.
__ To gain a favorable impression of the company
or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information
over the Internet
__ To encourage potential customers to contact us by phone
or mail to consummate a sale.
__ To make available product information and price lists to
distributors.
__ To make available product information and price lists to
customers.
__ To strengthen brand identification.
__ Other _______________________________________________________
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2. Site Organization
Please label pages you desire and cross out the
rest.
Total number of pages decided upon ________________
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3. Site and Domain Names
Site Name on Masthead: ____________________________________
Domain Name It must be registered through your
web hosting service and approved by a domain registration
service before you can use it. You may check the availability
of your domain name at Network Solutions (http://www.networksolutions.com)
Domain name ____________________________
___Desired ___Already Registered
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4. Masthead Graphic
It is very helpful if you will include a copy
of your company's letterhead, brochures, catalog, etc. so
we can see how you present your company image.
__ Company Logo incorporated in the masthead graphic?
If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________
__ Preferred colors in palette _______________________________________
__ Other ideas _________________________________________________________
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5. Color and Accents
For the most part, we recommend a white background
for best readability and contrast, with a band of color or
a pattern running down the left margin of the webpage. Your
preference:
May we include a link at the bottom of the welcome
page which reads "Site Development by Zenful Creations"?
(You are under no obligation to say yes.) ___Yes ___No
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6. Navigation System
The navigation system of all our Standard Website
Packages includes:
- Links from the front page and sectional pages
to every page in the system to enable Web search engines
to "spider" and index content on every page.
- Colored bar with a brief word or two indicating
each page -- or, in larger sites -- each section of the
website. This appears at the bottom of every page. In some
sites we put this both top and bottom. You are limited to
a maximum of about eight (8) selections on this map.
- Left-Side Menus with text links are especially
useful on larger sites. Included in sites of 6 pages or
more. They can allow more detail than an 8-item bottom map,
and can enable visitors to see from any page how to get
to any other. These may be white or light-colored over a
dark left-side color or pattern, or black or dark over a
light left-side color or pattern.
- Optional Systems. Circle those you wish
incorporated in your site.
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7. Basic Page Elements
These are the important items which appear on
nearly every webpage on your site (except the "home"
page).
- Page titles which show at top of Web browser
only
- Top-of-page graphic based on the design of
the masthead graphic
- Page Title in larger type. Heading Font
Style: ________________ (recommend Arial Bold)
- Text. Body Font Style: ___________________
(recommend Tahoma)
- Site Mapping on bottom of page
- Standard company ID near bottom of page
- E-mail response link to the following e-mail
address: _________________________
- Copyright and trademark information in small
print at the bottom of every page. What registered trademarks,
trademarks, and service marks does your company want to
indicate here?
- Do you have any trademarks or service marks?
If so, please list them here and indicate which are registered
trademarks.
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8. Photos, Graphics, Animations, Sound,
and Video
Our contract includes a statement that you own
the copyright to, or have permission from the copyright owner
to use any photos or graphics you send us.
- Clipart tends to look a bit tacky on websites.
We recommend photos.
- Photos you supply either by sending the photos
themselves for us to scan and return, or by sending the
digitized images on a diskette.
- Stock photos obtained from Photodisc (http://www.photodisc.com),
Corel (http://commerce.corel.com),
or PictureQuest (http://www.picturequest.com/).
(You write down the photo number and inform us of your choices,
of which you will have to purchase the rights to use, and
which page each photo goes on. We can help you select the
photos, but we would need to bill you for our time at our
hourly rate.)
- For an extra charge, we can equip your webpages
with:
Sound, either MIDI musical background or streaming Real
Audio for music or voice.
- Animated GIF images. High quality photo images
are available from PhotoDisc (http://www.photodisc.com)
and other sources. We can also make animations for an extra
charge.
- Shockwave Animations
- Video clips
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9. Response Forms
What is the purpose of your response form?
__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences
Note: We do not set up sites that use the response
form as an order form, since these require secure servers,
and secure order pick-up. For one or two products we recommend
using ShopSite Lite with a secure server. We charge extra
to set up the ordering system.
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10. Web Hosting Service
We are not in the web hosting business. We recommend
to our clients web hosting services tailored to their specific
needs. We've worked with dozens of hosting services -- the
good, the bad, and the ugly. We usually do not recommend hosting
on your local dial-up ISP, since they too often are not well-prepared
to meet specialized business site hosting needs. Their main
business is usually dial-up access, and hosting is only a
sideline for them. Please let us recommend a Web host service
for you. We require cgi-bin access and FTP access, and strongly
recommend telnet access. Our no-extra-cost response form also
requires a Unix system with Perl language available.
Web Hosting Service _____________________________________
Phone: _____________________________
E-mail for support or help ______________________________
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11. Registering and Advertising Your Website
Consider:
- Advertising your Website to Web search engines that index
the Web
- Giving customers a good reason to come by offering them
something
- Finding industry-wide linking pages and negotiating reciprocal
links to and from their webpages.
- Purchasing Web advertising
- Becoming active in several of the thousands of Internet
news groups and mailing lists
- Developing a "signature" mini-ad attached to
all your e-mail messages
- Making your website part of one or more of the many "malls."
- Including your e-mail and Web addresses on all your company's
print literature, stationery, and display advertising
- E-mail newsletters
- Information about number of visitors to your website can
usually be obtained from your Internet Service Provider,
from statistics generated daily by such programs as WWWSTAT,
GETSTATS, or Analog on the host computer. We do not include
page counters on our Standard Website Packages
- We submit your information to Web search engines to "register"
your website after final payment is received. Before doing
this we work with you to get 50 to 100 keywords and a carefully
constructed 25-word sentence contain the most important
keywords.
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12. Maintenance
Target Date____________________
Package prices include minor updating over the
first month of the contract. This covers minor price changes,
product changes, etc. It does not include major changes, such
as changing newsletter content (which essentially involves
constructing a new webpage), which is billed at our hourly
rate.
Target Date for final payment to be made and your
Web Site to be advertised: _____________
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On behalf of my organization I approve the above
plan which I have developed with Lori Leach DBA Zenful Creations
to construct a website, and I authorize Lori Leach DBA Zenful
Creations to use this Website Planning Worksheet as the basis
of the project.
Signature _____________________________________
Date _________________
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These are the items that will make up the package
you'll be sending to us:
- Website
Planning Worksheet
- Website
Design Contract
- Website
Content Worksheet which will define for us the:
- Written content for your webpages (preferably on a
diskette formatted for Word for Windows [2.0, 6.0, 7.0,
8.0, or 2000], Word Perfect [5.1, 6.0+], or other word
processor. We can translate from most word processor
formats with ease.)
- Photos or graphics to be included. You may send graphics
and photos which we can scan into electronic form. Even
better, send us a diskette or ZIP disk with your graphics
in any popular PC format, such as GIF, JPEG, BMP, EPS,
CDR, PCX, etc.). If these are in Mac format, make sure
each picture has a 3-digit extension, such as .jpg to
indicate the format in which it is given.
- Your company logo (if any), and tell us the PMS color.
- Samples of your printed materials -- brochures, letterheads,
cards, booklets, etc. -- so we can see how you present
your company image.
- Check made payable to Lori Leach for at least 50% of the
total.
You may send your package to Lori Leach DBA Zenful
Creations or by UPS, FedEx, etc. to our physical address:
4240 NW 120th Lane
Sunrise, FL 33323
We are looking forward to receiving your materials
and constructing your website!
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